5/15/2023 0 Comments Google pay per click cost![]() Or, a pricier keyword may have a higher average search volume which could equate to bringing in more clicks to your website-increasing your expected CTR. But you may want to downsize your keyword list to save on spend elsewhere while you bid on that one high-converting keyword. In fact, don’t jump to ignore any one keyword based on price, but choose based on volume and the types of search queries you want to attract.įor example, if your best converting keyword is also your most expensive, you don’t want to miss out on all those conversions in the name of frugality. Keyword research is a given when it comes to Google Search, but we’re not just talking about ruling out the priciest on average keywords. Choose your keywords wisely, and don’t just jump for the cheapest one! ![]() Try these three tips, which can ultimately lower your cost per lead: 1. June 2020: $2.39 (ranging from $0.21 – $15.82)Īlthough Search ads have been around the longest in the world of digital advertising, people still feel they struggle to perfect their low CPC recipe.
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